How to Be a Responsible Traveler
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A Tour Operator's Take on Philanthropic Travel

Welcome to Do the Right Thing on Truth.Travel, our online forum to talk about all the things responsible travel. Today we present travel specialist, entrepreneur, and philanthropic travel expert Andrea Ross of Journey's Within.  Andrea will be a regular blogger for Do the Right Thing so stay tuned for more posts from Southeast Asia.  Don't miss Dinda Elliott's opening post on the thinking behind Do the Right Thing.

Anytime I give a talk or write a piece about philanthropic travel or philanthropy in general I like to start off by being very clear. I am not a bleeding heart, I don’t eat granola and I am not in the habit of hugging trees. I am a business woman, a traveler, and a mom and the value I put on philanthropy and traveling with a conscience come from my desire to be good at those roles; not from a stellar value system or an overdeveloped desire to save the world.

While I do feel that I have a “normal” commitment to helping others, I have had a more than average opportunity to do so, and for that I feel very fortunate. My husband and I moved to Southeast Asia seven years ago. We had previously traveled in the region and loved it, so after selling the house, the cars, and finding homes for the dogs, we moved to Cambodia and started Journeys Within Tour Company and B&B. Since we’re blogging on Truth.Travel, I have to be honest and say that we started the company to make money, and not necessarily to ‘make a difference’.  We have had a successful seven years now with offices in Thailand, Laos, Cambodia, and Vietnam, but we have also achieved so much more. What we realized was that doing business wasn’t going to be enough. We had to do “good” business. Living and working in Cambodia we decided that “hiring local” just didn’t make enough impact; we wanted to really help and support the community that we were now a part of.
A lot of credit for the community projects we started and our focus on philanthropic travel needs to go to our guests. You as consumers really have the power to change how travel companies impact the communities they work in! From the beginning, our guests asked how they could help and what they could do to make a difference. With this in mind we started Journeys Within Our Community (JWOC), a 501c3 founded on the slogan, ‘See A Problem, Solve A Problem’. Since starting JWOC we have done just that and with the help and support of travelers and our guests, we have dramatically changed lives. In 2008 we were thrilled to win the CondĂ© Nast Traveler World Savers Awards and in 2009, I was honored to be a judge. What I realized as I read through the many applications was that what JWOC and our team are doing to make a difference is starting to happen globally, and travel is becoming a very powerful vehicle for change.

In the end, philanthropic travel just goes back to who I am. As a business woman, I can offer a unique experience to my guests, as well as support the communities I base my business around. As a traveler, I get to feel good about the impact I’m having and get an intimate invitation into the lives of those I’m helping. And as a mom, I hope that I am showing my children the power that they have to change the world while leading by example.

I am thrilled that Truth.Travel is embracing this new ideal…that travelers truly can make a difference. In the coming weeks I hope to give you practical tips, success stories of when it’s worked, as well as talk about some of the pitfalls and issues surrounding this new trend. I look forward to your questions, your comments and your concerns and I hope that we can take this new idea of “good” travel, to just being how we travel!

8 Comments

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What a great site! As more travelers see this availability, more will want to participate! I also love that travelers have the opportunity to make a difference with their own children and go home and tell about it! I wish this had been available when my children were young......we would definitely have participated.
I love that you are both working so hard for the good of so many communities! I look forward to reading your future posts. Keep up the good work

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andreas

Excellent resource on responsible travel with a personal touch! Another great organisation in this field working out of Sweden is Sandshoe www.sandshoe.org which provide an interesting concept. Seems like more and more people are getting the interest up for responsible travel!

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Ellie

This is an excellent article. I am adding Truth In Travel to my reader. I look forward to more articles re: philanthropy/travel.

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Toby

What a great resource. I look forward your suggestions and recommendations on how to travel and help the communities I visit. Best of luck in this new service.

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Jo

What a great site! As more travelers see this availability, more will want to participate! I also love that travelers have the opportunity to make a difference with their own children and go home and tell about it! I wish this had been available when my children were young......we would definitely have participated.
I love that you are both working so hard for the good of so many communities! I look forward to reading your future posts. Keep up the good work!

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Stephanie

Kudos to you for living the life that I think many of us want---to do work that is personally gratifying while making a positive contribution to society. It takes courage to live like that, and a lot of hard work. I look forward to getting some great ideas and inspiration from you!

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Dawn

This is a great post because it's personal, not pretentious. Anyone can write a blog full of theories and statistics on travel trends. I think readers of this site can expect a different perspective from Andrea -- practical, honest, meaningful and even entertaining!

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April

I look forward to seeing your future posts with tips on philanthropic travel for both travelers and tour operators!

By the way - I think that you don't give yourself enough credit. You and Brandon certainly do more than the "normal" commitment to helping others. You move beyond just wanting to do good business, to figuring out how to do things right and then you actually implement the processes and follow up and do things the right way. More people need to make those first steps, and I look forward to you helping point the way as to how they can do that.

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